SOCIAL MEDIA

Served as the social media manager and worked with our partners at LEARFIELD to create and post advertisements for supporting sponsors of NAU Athletics.

Promoted 16 Bulldog teams and aided with media relations efforts for a department that had the most Twitter followers in NCAA Division II during my experience and 2019 NCAA Men’s Frozen Four.

Modernized organization creatively by promoting through digital content, graphic design, and social media, grew Twitterfollowing organically from zero to 500+ followers.

I manage Cronkite News’ website and social media to grow its digital presence through strategic content development and audience engagement. I ensure all published work meets AP and CN Stylebook standards with careful editing and fact-checking, while using AI-driven analytics from my master’s project to track performance and refine content strategies in a fast-paced newsroom.